The Attendees
Meet the Poets
Connection is at the heart of Poetic. Explore the Poet directory to learn more about your remote peers. Click on a photo to see their role, location, and a fun fact that makes them unique.
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SVP of Product and Strategy
SVP of Product and Strategy
Brian Wei
Team / Department
Poetic
In your words, What’s your primary focus at Poetic?
I lead the Poetic product teams to build industry best products that deliver results for our clients.
What’s a fun fact about you that others might not know?
I majored in Economics in college. Now I lead a marketing agency. Careers journeys are strange!
Where are you based out of?
Texas
SVP Finance + Operations
SVP Finance + Operations
Rebecca Hughes
Team / Department
All of Them
In your words, What’s your primary focus at Poetic?
Finance, strategy, business operations
What’s a fun fact about you that others might not know?
I'm an identical twin
Where are you based out of?
Texas
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Director Of Strategic Initiatives
Director Of Strategic Initiatives
Alejandra Alvarez
Team / Department
All of Them
In your words, What’s your primary focus at Poetic?
My role centers on building client-facing strategies and guiding high-priority initiatives that position Poetic as a long-term partner to our clients. I serve as a point of connection for Asset, ensuring Poetic delivers solutions aligned with Asset’s goals and that our partnership continues to expand in impact, efficiency, and innovation across the portfolio.
What’s a fun fact about you that others might not know?
I love aesthetically pleasing puzzles, give me a 1,000-piece puzzle and I’ll happily lose a whole weekend putting it together!!
Where are you based out of?
Texas
Director, Hosting & Support
Director, Hosting & Support
Emily Honeycutt
Team / Department
Hosting & Support
In your words, What’s your primary focus at Poetic?
My team and I are responsible for the onboarding of all clients to templated Poetic designs, and the ongoing hosting and support of every website client. I also oversee all PropSync products.
What’s a fun fact about you that others might not know?
I’ve mastered the art of the perfect moka pot brew. No grounds in the cup (usually)...
Where are you based out of?
Texas
Director of Creative Services
Director of Creative Services
Melissa King
Team / Department
Creative
In your words, What’s your primary focus at Poetic?
At Poetic, I oversee a team of Graphic Designers, Web Designers/Developers, and Project Managers. As a team, we handle brand strategy/development, custom and templated websites, and every type of collateral that you can imagine. Together, we keep creative projects moving on time, on budget, and insert elite aesthetics wherever we can!
What’s a fun fact about you that others might not know?
I LOVE reading! I've read 38 books (and counting) so far this year and am VERY serious about attending my monthly book club with friends. My top series of the year is ACOTAR by SJM and my top read overall was The House in the Cerulean Sea by T.J. Klune.
Where are you based out of?
Florida
Director of Digital Marketing
Director of Digital Marketing
Jennifer Noah
Team / Department
Digital Marketing
In your words, What’s your primary focus at Poetic?
Overseeing a team of extremely talented folks who love marketing. My focus is our people and supporting them in their knowledge as they grow as experts in DM. I equally ensure the highest quality of service delivery as well as customer service that we can provide. When all this is done successfully, I fulfill my own passion at Poetic.
What’s a fun fact about you that others might not know?
I nerd out over astronomy and love movies and shows about space
Where are you based out of?
Pennsylvania
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Senior Hosting & Support Specialist
Senior Hosting & Support Specialist
Genna Fisher
Team / Department
Hosting & Support
In your words, What’s your primary focus at Poetic?
Launch new sites, handle incoming support tickets, and work closely with clients to make sure every edit aligns with their vision and the final product is exactly how they imagined it.
What’s a fun fact about you that others might not know?
I have identical twin girls
Where are you based out of?
California
Hosting & Support Specialist
Hosting & Support Specialist
Davalyn Baker
Team / Department
Hosting & Support
In your words, What’s your primary focus at Poetic?
Customer service!
What’s a fun fact about you that others might not know?
I'm learning to crochet
Where are you based out of?
Texas
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Hosting & Support Specialist
Hosting & Support Specialist
Aries Bates
Team / Department
Hosting & Support
In your words, What’s your primary focus at Poetic?
My primary focus is ensuring client are getting the most out of their websites, especially cosmetically!
What’s a fun fact about you that others might not know?
I worked in a kitchen and spent some time as a head production chef before jumping into tech and I'm left handed
Where are you based out of?
Louisiana
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Hosting & Support Specialist
Hosting & Support Specialist
Christina Schelmety
Team / Department
Hosting & Support
In your words, What’s your primary focus at Poetic?
As a Hosting & Support Specialist at Poetic, we help bring our clients’ websites to life. Our work ranges from handling support tickets and making site updates to designing and building new sites from the ground up.
What’s a fun fact about you that others might not know?
I’m a photographer on the side and a full-time mommy who loves all things spooky—just as much as my adventurous 2-year-old!
Where are you based out of?
Florida
Hosting and Support Specialist
Hosting and Support Specialist
Elyssa Fisher
Team / Department
Hosting and Support
In your words, What’s your primary focus at Poetic?
Launch new websites, manage incoming support tickets, and collaborate with clients to ensure every update reflects their vision and results in a final product that exceeds expectations.
What’s a fun fact about you that others might not know?
Being inducted into my high school’s Basketball, Volleyball and Softball Hall of Fame.
Where are you based out of?
California
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Digital Marketing Team Lead
Digital Marketing Team Lead
Adriana Morales
Team / Department
Digital Marketing
In your words, What’s your primary focus at Poetic?
Building on our client relationships and working closely with them to achieve their desired results through their digital marketing strategies.
What’s a fun fact about you that others might not know?
As a kid I did synchronized swimming.
Where are you based out of?
California
Digital Marketing Specialist
Digital Marketing Specialist
Jack Wozniak
Team / Department
Digital Marketing
In your words, What’s your primary focus at Poetic?
Management of a blend of Student & Multifamily properties' digital marketing efforts across Paid Search, Paid Social & various other platforms.
What’s a fun fact about you that others might not know?
I'm a really big downhill mountain biking fan & used to competitively powerlift
Where are you based out of?
Georgia
Digital Marketing Specialist
Digital Marketing Specialist
Margot Purdie
Team / Department
Digital Marketing
In your words, What’s your primary focus at Poetic?
Maintaining client relationships, clear communication, strengthening relationships with my team, setting up high-quality campaigns, and delivering results!
What’s a fun fact about you that others might not know?
George Washington is my great x8 uncle through blood.
Where are you based out of?
Texas
Digital Marketing Specialist
Digital Marketing Specialist
Rishabh Arora
Team / Department
Digital Marketing
In your words, What’s your primary focus at Poetic?
Learning as much as possible and becoming a more educated digital marketer
What’s a fun fact about you that others might not know?
I wrote a sports article that got 1k views in the 1st week
Where are you based out of?
Texas
Digital Marketing Team Lead
Digital Marketing Team Lead
Castelli Hernandez
Team / Department
Digital Marketing
In your words, What’s your primary focus at Poetic?
Contribute to the development and implementation of organic search strategies.
What’s a fun fact about you that others might not know?
I have been playing tennis since I was 8 years old.
Where are you based out of?
California
Digital Marketing Team Lead
Digital Marketing Team Lead
Jack Griffiths
Team / Department
Digital Marketing
In your words, What’s your primary focus at Poetic?
To ensure that the client's money is being spent responsibly, the client's requests are being responded to and completed promptly, and that our DMSs have the tools and confidence to complete their job on a day-to-day basis.
What’s a fun fact about you that others might not know?
I just became a U.S. citizen and am expecting my first child in January!
Where are you based out of?
Texas
Digital Marketing Team Lead
Digital Marketing Team Lead
Chris Scott
Team / Department
Digital Marketing
In your words, What’s your primary focus at Poetic?
Account Management and Performance for our DM clients
What’s a fun fact about you that others might not know?
I interned at Def Jam Records in college
Where are you based out of?
Pennsylvania
Digital Marketing Specialist
Digital Marketing Specialist
Mandi Haller
Team / Department
Digital Marketing
In your words, What’s your primary focus at Poetic?
I am responsible for the overseeing ad campaigns across my portfolio, ensuring they are properly implemented and consistently optimized to achieve key performance indicators and maximize return on investment.
What’s a fun fact about you that others might not know?
I learned how to weld in high school.
Where are you based out of?
Texas
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Digital Marketing Specialist
Digital Marketing Specialist
Nick Balint
Team / Department
Digital Marketing
In your words, What’s your primary focus at Poetic?
My focus is to create effective and engaging digital marketing campaigns for our clients and the apartment communities that they manage.
What’s a fun fact about you that others might not know?
Outside of work, I'm very passionate about visual art and crafting. I primarily paint portraits, abstract pieces, and landscapes, but I also make jewelry, sew, build furniture, and paint murals! I love trying new hands-on, creative activities.
Where are you based out of?
Georgia
Digital Marketing Specialist
Digital Marketing Specialist
Ryan Swantkowski
Team / Department
Digital Marketing
In your words, What’s your primary focus at Poetic?
My primary focus at Poetic is to help this company continue to grow and be as successful as possible, while providing trust, leadership, and positivity in all of my work. I've learned to ask the "why?" in everything and to explore all avenues surrounding that answer, which is something in years past I have not fully done. So, as this is my first job out of college, I want to show I can be trusted with larger and higher-demanding amounts of work while always keeping a lighthearted and positive mindset.
What’s a fun fact about you that others might not know?
I have my name in the credits of an ESPN documentary called "The Wishbone" - I guess I am famous?
Where are you based out of?
Texas
Digital Marketing Specialist
Digital Marketing Specialist
Nicole Lopez
Team / Department
Digital Marketing
In your words, What’s your primary focus at Poetic?
Expand my knowledge and expertise in the Digital Marketing field.
What’s a fun fact about you that others might not know?
I broke 2 leg bones when I was 5 yo (My sister and I fell off a hammock, my leg landed right on top of the edge of the sidewalk and my sister landed on top of my leg) now my leg hurts everytime the weather is going to change!
Where are you based out of?
Texas
Digital Marketing Specialist
Digital Marketing Specialist
Yaroslava Kuzina
Team / Department
Digital marketing
In your words, What’s your primary focus at Poetic?
Developing and implementing marketing strategies that help our clients lease up their properties.
What’s a fun fact about you that others might not know?
I learned how to sew on a sewing machine in high school and made myself some clothes, which I wore for a couple of years.
Where are you based out of?
Maryland
Creative Account Manager
Creative Account Manager
Julia Lehmann
Team / Department
Creative
In your words, What’s your primary focus at Poetic?
I coordinate projects and serve as one of the main point of contacts for our creative clients. I primarily work with custom and expedited branding requests.
What’s a fun fact about you that others might not know?
I love to travel and got married in Japan!
Where are you based out of?
Alabama
Traffic & Brand Manager
Traffic & Brand Manager
Danielle Grose
Team / Department
Creative
In your words, What’s your primary focus at Poetic?
Creative Catalog & Social Media
What’s a fun fact about you that others might not know?
I am super crafty! Love DIY Projects and Planning Events! I just planned & executed my First Wedding!
Where are you based out of?
Alabama
Graphic Designer
Graphic Designer
Emily Rahn
Team / Department
Creative
In your words, What’s your primary focus at Poetic?
My main focus is creating and maintaining the visual branding for the properties managed by Asset Living. I work on all kinds of collateral, from digital and print materials to signage. As a designer, I make sure everything feels consistent and true to each property’s identity.
What’s a fun fact about you that others might not know?
I’m a visual artist! From painting on canvases to creating large-scale murals, I love bringing ideas to life in different forms. I also enjoy capturing moments through photography.
Where are you based out of?
Georgia
Project Manager
Project Manager
Wyatt Schiffer
Team / Department
Software and Website
In your words, What’s your primary focus at Poetic?
For over four years I have worked at Poetic managing several different types of clients, creating custom software solutions as well as complex, large scale website builds. The products built by our team span a client portfolio that includes Energy Companies, Trade Services, Capital Investment Firms, Universities, Equipment Manufacturing, and even our own Asset Living partners just to name a few. My role is to Scope, Budget, Schedule, Communicate, Plan, Monitor, and Report on each of these projects with our various talented Poets to meet our clients needs.
What’s a fun fact about you that others might not know?
I previously worked for many years as a Project Manager and Producer at a Video Game design and development house in North Hollywood. Before that I worked for several years as a Weapons Master and Armorer at an Armory in Hollywood, CA.
Where are you based out of?
Texas
Art Director
Art Director
James McCahon
Team / Department
Creative
In your words, What’s your primary focus at Poetic?
I lead our design team, shaping the creative catalog and supporting day-to-day design needs. I also head up brand design, building brands from early concept through launch.
What’s a fun fact about you that others might not know?
I'm an artist when the laptop closes, trading illustrator for a paintbrush. I spend most of my free time in my studio, drawing, painting, and carving wood sculptures.
Where are you based out of?
Texas
UX Designer
UX Designer
Yari Pujols
Team / Department
Creative
In your words, What’s your primary focus at Poetic?
Making awesome websites.
What’s a fun fact about you that others might not know?
I tried out for the Texan Cheerleaders without dance experience just for fun. Didn't make it past round one lol.
Where are you based out of?
Texas
Graphic Designer
Graphic Designer
Sophia Klaves
Team / Department
Creative Team
In your words, What’s your primary focus at Poetic?
My focus is collaboratively working on design collateral with my team. We strive create a functional creative department, capable of expanding and working well together in the process. In short, I work with my amazing team to create top tier designs and have a lot of fun in the process.
What’s a fun fact about you that others might not know?
I have Synesthesia - meaning when I hear songs, think about words, peoples names, numbers, letters etc, they all come with a color. This isn't something I need to think about, it just the way my brain works. Its a lot of fun.
Where are you based out of?
Virginia
