Poetic
Different Places, Shared Purpose
35+ Poets across 15 states bring different places, perspectives, and personalities to the table. Wherever there’s WiFi, there’s probably a Poet nearby.

















Corners,GA








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Johnson

The People Behind Poetic
The work is only part of the story. Get to know the people who make Poetic, Poetic—their roles, their day-to-day, their personalities, and a few fun facts you probably won’t learn in a Monday morning meeting.


SVP of Product and Strategy

SVP of Product and Strategy
Brian Wei
Poetic
Build the best team in the business and show the industry what we can do.
My new favorite hobby is roller hockey.
Austin, Texas


SVP Finance + Operations

SVP Finance + Operations
Rebecca Hughes
All of Them
FInance & Operations
I'm an identical twin
Houston, Texas


Director Of Strategic Initiatives

Director Of Strategic Initiatives
Alejandra Alvarez
All of Them
My primary focus at Poetic is leading marketing initiatives for our biggest partnerships, from initial strategy through execution. I translate marketing goals into clear plans clients can trust, while building the proposals, presentations, and positioning that show what sets Poetic apart from other platforms. I sit at the intersection of strategy, storytelling, and execution, making sure our biggest, most complex client relationships actually work in practice, not just on paper.
I have a random celebrity encounter story with French Montana that I'll tell if you ask!
El Paso, Texas

VP, Web Services
VP, Web Services
Emily Honeycutt
Hosting & Support
My primary focus at Poetic is leading the Web Services team and ensuring we deliver exceptional service across our website development, hosting and support, SEO and AEO, integrations, and performance offerings. I oversee all operations of these services, focusing on building better processes, supporting collaboration across teams, and making sure we deliver quality work. I also work closely with our Asset partners and third party clients to understand their goals, provide strategic guidance, and ensure our services consistently deliver value.
I’ve mastered the art of the perfect moka pot brew. No grounds in the cup (usually)...
Houston, Texas


Director of Creative Services

Director of Creative Services
Melissa King
Creative
I oversee a talented team of Graphic Designers, UIUX Designers/Developers, and Project Managers. As a team, we handle brand strategy/development, custom and templated websites, and every type of collateral that you can imagine. Internally, we provide overhead support for all of Poetic. For our clients, we keep creative projects moving on time, on budget, and insert elite aesthetics wherever we can!
I am an avid reader. I attend a book club once a month and have read 25 books so far this year. My favorite read of 2026 has been Wild Dark Shore by Charlotte McConaghy.
Tampa, Florida
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Director of Client Success - Digital Marketing

Director of Client Success - Digital Marketing
Adriana Morales
Digital Marketing
My primary focus at Poetic is creating a strong client experience while making sure our digital marketing strategies align with each client’s goals. I oversee client communication, team development, campaign strategy, and cross-departmental processes to help our team deliver consistent, measurable results.
I did synchronized swimming as a child and placed second at State level.
McAllen, TX


Art Director

Art Director
James McCahon
Creative
I oversee the creative output of the Creative department. From branding to collateral to digital marketing creative to internal sales materials, our team does it all!
My summer job in college was as a zip-line tour guide. It was my first real lesson in guiding people through something unfamiliar with confidence, which has come in handy when walking clients and partners through creative collaboration.
Houston, Texas


Director of Digital Marketing

Director of Digital Marketing
Jennifer Noah
Digital Marketing
Protecting, scaling the business and protecting the team. DM has had 100% retention of employees for 2 years. I want to keep that going and continue to focus on fostering the culture while retaining, growing clients and services.
I love shows and movies about aliens and outer space. Could chat all day about government conspiracy theories and all the famous abduction related documentaries.
Pittsburgh, Pennsylvania


Technical Product Lead

Technical Product Lead
Alan Fudge
Hosting & Support
Building and maintaining tools, integrations, automations, and applications used by both Poetic and our clients.
I do not get brain freezes
Springtown, Texas


Hosting & Support Specialist

Hosting & Support Specialist
Aries Bates
Hosting & Support
My primary focus at Poetic is taking excellent care of our clients and their websites. I work to keep our sites looking beautiful, fresh, all while offering quick, friendly support and being a reliable team player for my colleagues!
I once made a sandwich for John Cena.
Baton Rouge, Louisiana


Team Lead - SEO/AEO

Team Lead - SEO/AEO
Castelli Hernandez
Digital Marketing
Focused on the development, strategy, and implementation of Search Engine Optimization and Answer Engine Optimization.
I have a black belt in tae kwon do
San Diego, California


Hosting & Support Specialist

Hosting & Support Specialist
Christina Schelmety
Hosting & Support
I specialize in website design, content updates, and client support. I collaborate with clients to implement requested changes, troubleshoot website issues, and ensure their sites stay modern, functional, and aligned with their goals.
I'm a full-time mom who loves all things spooky season! When I'm not designing websites, you'll usually find me behind a camera, running surprise jewelry reveals on TikTok, or counting down the days until Halloween.
Tampa, Florida


Hosting & Support Specialist

Hosting & Support Specialist
Elyssa Fisher
Hosting and Support
Being the most efficient and quickest web designer and making sure all sites go out seamlessly!
I got invited to cheerlead in the Macy's Thanksgiving Day parade!
Weed, California


Manager, Hosting & Support

Manager, Hosting & Support
Genna Fisher Johnson
Hosting & Support
My primary focus is managing the Hosting & Support team, improving processes, and ensuring every client receives timely, high-quality support and wesbites.
I'm tiktok famous!
Weed, California


Hosting & Support Specialist

Hosting & Support Specialist
Heidi Harschfeld
Hosting & Support
Spinup's & Support
I have lived in Washington my whole life!
Lake Tapps, WA


Hosting & Support Specialist

Hosting & Support Specialist
Paige Farris
Hosting & Support
My primary focus at Poetic is providing efficient and meaningful support and service to our clients through spin-ups and new or outstanding sites!
I have killed 5 sourdough starters but after a sourdough hiatus I am back to caring for another starter and baking!
Corvallis, Oregon


Digital Marketing Specialist

Digital Marketing Specialist
Adriana Cano
Digital Marketing
I’d love to continue growing as a marketer, strengthen relationships with my teammates, and take on more creative projects that let me contribute in new ways
I’ve lived in 5 states (NY, FL, TX, NC, CA)
Long Island, New York


Digital Marketing Specialist

Digital Marketing Specialist
Carson McKinzie
Digital Marketing
Onboarding, optimizing, and improving performance of Asset accounts in Google Ads, Meta, and other platforms while communicating and helping clients.
I’ve won back to back championships in my fantasy football league
Austin, Texas


Digital Marketing Team Lead

Digital Marketing Team Lead
Chris Scott
Digital Marketing
Managing the digital marketing strategy and client relationship for Poetic's New Development clients.
Junior year, I threw javelin, discus, and shotput for my HS track team.
Pittsburgh, Pennsylvania


Digital Marketing Team Lead

Digital Marketing Team Lead
Jack Griffiths
Digital Marketing
To ensure that the team culture and morale stay high, as well as ensuring that partner accounts are being run effectively
My wife and I just bought our first home.
Addison, Texas


Digital Marketing Specialist

Digital Marketing Specialist
Jack Wozniak
Digital Marketing
Planning & Execution of Paid Media campaigns for both internal & 3rd Party clients whilst helping monitoring platform changes and developing new tools for the department.
I've run my own limited shoe/clothing wholesale business for the past 7 years
Peachtree Corners, GA


Digital Marketing Specialist

Digital Marketing Specialist
Justin Nowakowski
Digital Marketing
My primary focus is making different optimizations on different accounts so the ads get shown the most to the right people to target. Also creating ads to retarget people who are interested in apartments.
A fun fact is that I have been to Australia and New Zealand
Lake Orion, Michigan


Digital Marketing Specialist

Digital Marketing Specialist
Kayla Cochrane
Digital Marketing
My goal is to continue expanding my knowledge of campaign building and optimization so I can better meet our clients' needs. I also want to keep growing professionally while building strong relationships and maintaining a positive rapport with my team and coworkers.
One of my dreams is to have my own garden where I can grow my own produce.
Beaufort, South Carolina


Digital Marketing Specialist

Digital Marketing Specialist
Lexi A Moore
Digital Marketing
Being a reliable asset to my team, supporting my peers, and continuing to build upon and grow within my role at Poetic!
I enjoy road trips & once took a road trip up the coast from AZ all the way up to Seattle, WA. SO much fun!
Peoria, Arizona


Digital Marketing Specialist

Digital Marketing Specialist
Madison Murdock
Digital Marketing
My primary focus at Poetic is to build on my brand marketing experience & strengthen my digital marketing foundation. Arguably, the most important part for me personally is building the skills I need for a successful marketing career while fostering meaningful relationships across the company. I believe that if you have a strong team at the core of your business, future developments will continue to flourish for many years to come.
A fun fact about me that others may not know is that my family goes back 6 generations in North Carolina!
Beaufort, South Carolina

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Digital Marketing Specialist
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Digital Marketing Specialist
Mandi Haller
Digital Marketing
Digital marketing for apartment homes
I was pushed out of a plane.
Austin, Texas


Digital Marketing Team Lead

Digital Marketing Team Lead
Margot Purdie
Digital Marketing
Maintaining client relationships, clear communication, strengthening relationships with my team, setting up high-quality campaigns, and delivering results!
Helping develop and grow my team while also providing great services to our partners.
Houston, Texas


Digital Marketing Specialist

Digital Marketing Specialist
Nick Balint
Digital Marketing
My primary focus is building, maintaining, and optimizing ad campaigns for the apartment communities that I work with. Through ad copy, I work to creatively highlight the property’s most appealing features and to paint a picture of each community in our prospective renters minds. With the community's needs and current leasing stage in mind, I strategically tailor campaigns with goal of driving brand awareness and qualified lead generation.
I used to work as a live painting instructor at several sip-and-paint studios, where I led classes of up to 40 people through live painting tutorials. I've taught classes with spray paint, acrylic paint, and custom pet portraits!
Atlanta, Georgia


Digital Marketing Specialist

Digital Marketing Specialist
Nicole Lopez
Digital Marketing
My primary focus is to continuously learn from my role and peers while expanding my expertise in Digital Marketing. I’m eager to grow within Poetic, discover where I can make the biggest impact, and contribute to our supportive, collaborative community by sharing what I know.
I love getting creative and designing custom invitations and Canva websites from scratch! I’m currently in my 'bride era' alongside four close friends, so I’ve been having a blast designing for them and myself!
McAllen, Texas


Digital Marketing Specialist

Digital Marketing Specialist
Rishabh Arora
Digital Marketing
Learn as much as possible and find new ways to improve our processes
All my 1st and 2nd cousins are all girls, no boys at all
Plano, Texas


Digital Marketing Specialist

Digital Marketing Specialist
Ryan Swantkowski
Digital Marketing
My primary focus at Poetic is combining 3 main elements: Company Growth/Success, Client Satisfaction/Gratification, and Relationships/Culture within our Remote Work. I believe the intertwining of these 3 elements continues to establish Poetic as a leader in the DM space, which can be seen by our growth month over month 😎
I worked at a Meat Market / Deli in college for 2 years called Lees Meat Market and absolutely loved it. Free lunches, half off everything and worked with close friends... but man was I always hungry
Austin, Texas


Digital Marketing Team Lead

Digital Marketing Team Lead
Yaroslava Kuzina
Digital Marketing
Supporting our Asset Living partners by managing a portfolio of Stabilized Multifamily and Student properties, providing prompt client communication and strategy execution, and ensuring that properties are leased up in a timely and efficient manner. On the Poetic front - ensuring my DMSs have constant guidance and support in their day-to-day tasks, as well as providing education and professional growth opportunities.
I am a huge fan of Tolkien and have read Lord of the Rings 7 times, the Silmarillion 2 times and the Hobbit like 5 times. I have watched the movies about 3 times and I love them too; but the books are my absolute faves!
Potomac, MD


Digital Marketing Specialist

Digital Marketing Specialist
Zarius Engineer
Digital Marketing
My primary focus at Poetic is fostering growth—for myself, my team, and our clients—by continuously learning, collaborating, and striving for better results.
I have two cats
Houston, Texas


Traffic & Brand Manager

Traffic & Brand Manager
Danielle Grose
Creative
Specializing in client support, creative project management, and marketing collateral. I work closely with Asset/Clients to streamline the design process, work with the design team to develop branded materials, and deliver high-quality creative solutions that support their marketing goals
I am finishing my maternity leave for our first baby! I miss you all, but our Gracie Girl says hello!
Tuscaloosa, Alabama


Graphic Designer

Graphic Designer
Emily Rahn
Creative
My main focus is creating and maintaining the visual branding for the properties managed by Asset Living. I work on all kinds of collateral, from digital and print materials to signage. As a designer, I make sure everything feels consistent and true to each property’s identity.
I’m a visual artist! From painting on canvases to creating large-scale murals, I love bringing ideas to life in different forms. I also enjoy capturing moments through photography.
Augusta, Georgia


Senior Graphic Designer

Senior Graphic Designer
Jessica Wu
Creative
Branding and graphic design
My first pet was a turtle, named Gary
Austin, Texas


Creative Account Manager

Creative Account Manager
Julia Lehmann
Creative
I manage branding and custom website projects from start to finish. I keep timelines, invoices, and project details organized so our team has everything they need to bring our clients ideas to life.
I have a goal to visit all the U.S. National Parks. 21 stamps down, 42 to go!
Los Angeles, California


Graphic Designer

Graphic Designer
Sophia Klaves
Creative Team
To create thoughtful layout, designs, and to collaborate with my team.
I love animals and you can find me casually reading about them, watching a nature doc, or going out to find bugs or snakes on a hike.
Virginia Beach, VA


UX Designer

UX Designer
Yari Pujols
Creative
My primary focus is to assist in the designing, building and work on the functionality of the websites at Poetic. On the creative side, I brainstorm ideas that could bring a website to life whether that's a template or a custom build. On the technical side, I assist with template edits, find solutions to the requests and issues that arise, and find ways to continue learning and improving my skills.
I don't drink coffee, only tea or matcha.
Houston, Texas