Poetic Townhall 2025

The Agenda

Your Guide to Ink & Impact 2025

From keynote speakers to breakout learning sessions, Ink & Impact is packed with opportunities to expand your skills, exchange ideas, and drive innovation at Poetic.
Explore the full agenda below!

2:30 pm - 4:00 pm

Arrival Window

Location: Lucky Arrow Lobby

Guests are welcome to arrive as early as 2:30 PM. While official check-in begins at 4:00 PM, room availability before that time is not guaranteed. Lucky Arrow has plenty of beautiful common areas — the beer garden, the porch spaces, and the lounge pockets throughout the property — so feel free to get settled, relax, explore while rooms finish turning over.

4:00 PM

Check In

Location: Lucky Arrow Retreat

Welcome to Lucky Arrow! Grab your keys, drop your bags, and get ready for Hill Country vibes.

6:00 PM

Dinner & Poetic 2025 Impact Awards

Location: Mavericks Onsite Restaurant

Kick off the retreat with great food, great energy, and the official start of Ink & Impact. We’ll celebrate our 2025 Impact Award recipients and set the tone for the days ahead. Dress Recommendation: Smart casual. No need for anything formal — Wear something comfortable and presentable that still feels special.

8:00 PM

Group Hangout & Axe Throwing

Location: Lucky Arrow Beer Garden

We’ll gather at the beer garden for a relaxed team hangout — complete with drinks and axe throwing for those who want to jump in.

7:00 AM

Optional Morning Activity — Yoga at the Overlook

Location: Overlook

Ease into the morning with movement. Join us for a beginner friendly session led by a local instructor. Whether you stretch, breathe, stroll, or sweat a little, this is your moment to ground yourself before the day’s inspiration begins.

8:30 AM – 9:30 AM

Breakfast / Headshots / Co-Work

Location: Event Center

Fuel up with breakfast, grab coffee, and settle into the space. Professional headshots will also be taken during this time — come camera-ready but still comfortable. It’s the perfect window for early collaboration, connecting across teams, and warming up your creative energy.

8:30 AM - 10:30 PM

Creature Coffee Cart

Location: Event Center

Specialty coffee and matcha with Creature Coffee, sponsored by our partners at Simpli.Fi

10:00 AM – 11:00 AM

Poetic State of the Union

Location: Event Center

A transparent and energizing look at the year behind us: what we built, what we learned, and how each contribution shaped our momentum. We’ll also preview Poetic’s 2026 focus areas and the next chapter of our collective impact.

11:00 AM – 11:30 AM

Asset Guest Speakers

Location: Event Center

Hear directly from our trusted partners as they share insights, wins, and what they’re most excited about as we move into 2026. This is the collaboration behind our impact, brought to life.

11:30 AM – 12:30 PM

Career & Leadership Panel

Location: Event Center

Featuring: Saad Arij, Alex Moore, Cory Hitte, Brian Wei and Rebecca Hughes Five leaders with very different backgrounds, journeys, and leadership styles — all sharing the lessons, pivots, and catalysts that shaped their careers.

12:30 PM - 1:30 PM

Lunch

Location: Event Center

Refuel and refresh — because bold strokes need steady hands.

1:30 PM – 2:30 PM

Enneagram Session with Alex Moore

Location: Event Center

Dive into the Enneagram to deepen self-awareness, understand team dynamics, and strengthen how we collaborate. A reflective session to support better communication, empathy, and leadership.

2:30 PM – 3:30 PM

Poetic Collaborative Innovation Challenge

Location: Event Center

Cross-departmental collaboration meets creative problem-solving. Teams will work together to ideate solutions, reimagine processes, or bring forward new ideas that could shape Poetic’s next era. A hands-on exercise in curiosity, teamwork, and innovation.

3:30 PM – 4:30 PM

2026 Impact Planning — Department Goal Setting

Location: Event Center

Departments will break out to outline goals, priorities, and opportunities for the year ahead. This is where the creativity from the day becomes direction — turning ink into intentional impact.

6:00 PM

Dinner

Location: Event Center

Gather under the Hill Country sky for dinner. A chance to unwind, reflect, and recharge — because big ideas deserve big meals.

8:00 PM

Group Hangout & Activities

Location: Lucky Arrow Beer Garden

Bonding, laughter, and maybe a surprise or two — this is where impact meets memory-making.

7:00 AM

Optional Morning Activity — Run Club

Location: Lucky Arrow Lobby

Meet at the Lucky Arrow Lobby Start the final day with a light Run Club loop around the property. All paces welcome — it’s more about movement, fresh Hill Country air, and getting energized for the morning ahead.

8:30 AM – 9:30 AM

Breakfast & Hackathon Kickoff

Location: Event Center

Grab breakfast and gather for the kickoff of our Poetic Hackathon — a final creativity sprint designed to bring teams together around innovation, experimentation, and rapid problem-solving.

9:30 AM – 11:45 AM

Poetic Hackathon

Location: Event Center

Teams will collaborate to ideate, prototype, and present creative solutions that could shape the future of Poetic. A high-energy, hands-on session to close out Ink & Impact with action, alignment, and imagination.

11:45 AM – 12:00 PM

Closing Remarks

Location: Event Center

A final moment to reflect on what we learned, celebrate what we created, and anchor the inspiration we’re taking back into 2026.

12:00 PM

Departure

Location: Event Center

Pack up, say goodbye, and hold onto the connections, ideas, and momentum you’ve created here. The retreat ends — but your impact doesn’t.

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Pack Your Bags, Poets!

A few recommendations on what to bring

Overnight Essentials

Comfy clothes for lounging and relaxing at Lucky Arrow

Pajamas — the cozy ones you actually love to wear

Any daily meds or wellness must-haves you rely on

Swimsuit for a dip in the pool or relaxing hot tub soak

Light jacket or sweater for cool Hill Country evenings

Toiletries and all your personal care essentials

Work / Event Wear

Business casual outfits — polished yet relaxed, perfect for headshots

Layerable tops for comfort indoors and outdoors throughout the day

A jacket or blazer if you’d like to elevate your overall look a bit

Sneakers encouraged — comfort and creativity always go hand in hand

One “nice casual” outfit for team dinners and evening hangouts

Active / Outdoor Wear

Workout fit or athleisure set for a walk, stretch, or quick workout

Comfy tennis shoes for walking and outdoor fun —
Lucky Arrow leans outdoorsy even if our main events are inside

Tech / Work Items

Laptop and charger — you’ll need both for sessions and note-taking

Notebook and pen — yes, we still love putting real ink to paper

Headphones for focus time or tuning in during breakout sessions

Any adapters or dongles you know you’ll need for your setup

Optional Add-ons

Sunglasses + sunscreen (Hill Country sun doesn’t play)

Reusable water bottle or coffee tumbler

A book, journal, or sketchpad for downtime inspiration

Camera if you want more than iPhone snaps

Come Prepared!

Please remember to pack layers, including a warm jacket or cozy outerwear. We’ll be spending time both indoors and outdoors, and with forecasted highs in the 60s and lows dipping into the 40s, it’s best to come prepared for cooler mornings and evenings.