Poetic
Your Scottsdale Itinerary
Check in at Hotel
Check in at the Omni Scottsdale Resort & Spa at Montelucia
Dinner & Awards
Our first group dinner together, followed by the Poet Awards, a celebration of the standout work, wins, and people that made this year what it was.
Group Breakfast
Fuel up together before a full day of sessions.
Creature Coffee Cart
Fuel your morning with unlimited specialty coffee from Creature Coffee, sponsored by our friends at Simplifi! Swing by between 8:30–10:30 AM to grab your favorite cup and kick off the day right.
Headshots
Stop by between sessions to get your updated headshot! Poets can swing by anytime between 9 AM and 1 PM for a quick, professional photo. No need to sign up in advance, just pop in when you have a free moment!
Poetic State of the Union
Brian and Rebecca take the stage to reflect on where Poetic has been and where we're headed, a look back at 2026 and a look ahead to 2027.
The 2027 Poetic Brand
James unveils Poetic's new brand identity, the thinking behind it, the decisions that shaped it, and what it represents for who we are becoming.
Asset Speaker
Hear from one of our partners at Asset as they share insights, perspectives, and updates from across the organization.
Webflow Presentation
Webflow joins us to talk through Poetic's journey with the platform, what makes it a true differentiator for our work, and where websites and AEO are headed next.
Group Lunch
A midday break to recharge before the afternoon sessions.
Webflow Breakouts / Work Power Hour
The website team gets dedicated 1:1 time with Webflow, while everyone else uses the hour as a work power hour, heads down, catch up on your inbox!
Department Case Study Breakdown
We do a lot of great work, but we don't always stop to talk about it. Each department pulls together 2-3 case studies from this year's best projects: the story, the results, and the details worth remembering. These will become the foundation for future client-facing case studies and website content.
Case Study Presentations
Each department shares its case studies with the full team, a chance to see the range and quality of work happening across Poetic.
Day 1 Wrap Up
Final thoughts and takeaways as we close out the first full day.
Dinner & Free Time
Poets' choice, explore Scottsdale on your own or with your team. No group plans tonight, just time to unwind and have fun.
Self-Guided Breakfast
Enjoy a free morning to get outside for a walk, hit the trails for a hike, or do whatever feels right for you. Breakfast is on your own this morning, so take the time to ease into the day your way!
Open Session
An open block for discussion, collaboration, and whatever else we have up our sleeves. More details coming soon!
Marketing Is a Team Sport
A conversation on why great marketing only happens when every department brings its perspective to the table, setting the tone for the collaborative work ahead.
Marketing Is a Team Sport: The Scrimmage
A hands-on, cross-department challenge that puts the "team sport" idea into practice, mixed teams work together, drawing on every discipline in the room to get it done.
Team Sport Presentations / Takeaways
Teams present what they built, and how it came together through collaboration across departments and what we learned.
Final Thoughts / Closeout
Wrapping up the formal townhall programming with closing reflections.
Group Lunch
Meal together before the free afternoon.
Free Afternoon
Time to relax, explore, or connect with teammates before we come back together for dinner.
Group Dinner
Our final group dinner of the town hall celebrating the week together!
Travel Day
A few things worth making room for
Overnight Essentials
Comfy clothes for lounging and relaxing in Arizona
Pajamas — the cozy ones you actually love to wear
Daily meds or wellness must-haves you rely on
Swimsuit for a dip in the pool or relaxing hot tub soak
Light jacket or sweater for cool Arizona evenings
Toiletries and all your personal care essentials
Work / Event Wear
Business casual outfits — polished yet relaxed, perfect for headshots
Layerable tops for comfort indoors and outdoors throughout the day
A jacket or blazer if you’d like to elevate your overall look a bit
Sneakers encouraged — comfort and creativity always go hand in hand
One “nice casual” outfit for team dinners and evening hangouts
Active / Outdoor Wear
Workout fit or athleisure set for a walk, stretch, or quick workout
Comfy tennis shoes for walking and outdoor fun —
Arizona leans outdoorsy even if our main events are inside
Tech / Work Items
Laptop and charger — you’ll need both for sessions and note-taking
Notebook and pen — yes, we still love putting real ink to paper
Headphones for focus time or tuning in during breakout sessions
Any adapters or dongles you know you’ll need for your setup
Optional Add-ons
Sunglasses + sunscreen (Arizona sun doesn’t play)
Reusable water bottle or coffee tumbler
A book, journal, or sketchpad for downtime inspiration
Camera if you want more than iPhone snaps
Desert Days &
Cool Nights
We’ll be spending time both indoors and out, so pack for sunny afternoons, cooler evenings, and everything in between. A light jacket, comfortable shoes, and versatile layers will keep you ready for wherever the day, or night, takes us.
